Conferences can present a challenge for any size business – business events are a great way to get your name out there in front of your target audience and prospective customers, but the challenge is attracting those people to your stand in the first place. Wrestling with tight budgets and big ideas, many businesses are daunted when it comes to preparing for their big day (and getting the best return on investment): after all, there’s a lot to think about, from marketing materials and promotional gifts to how the stand looks itself.
We’re here to show you how to stand out from the crowd, make the most of your conference season and get the best value for money at the end of the day. Armed with eye-catching marketing, an enthusiastic team, and an attention-grabbing stand, you can make a success of your trade show circuit again and again.
First things first, what does your stand look like to the rest of the room?
No matter how many years your business has been established for, having a pop-up stand is essential when establishing what your brand is all about. Using bright and creative imagery paired with bold, confident text can help to catch a viewer’s eye before they’ve approached your stand.
Roller banners are a perfect and cost-effective way to attract potential customers to your stand at a variety of different events (and they’re easy and quick to assemble too). Our designs range from entry level to premium, and come in many different widths, as well as a choice of single or double sided so you can display images, logos and relevant information, whatever your budget and exhibition space.
If you’re stuck for inspiration, our designers can put together a stunning exhibition space on your behalf. We have years of experience working with businesses on their conference materials and can suggest ways to make your event pop. We’ll take your brief and turn it into something you can be proud of – and print it for you, too.
If you want to try something different but effective, flags are the way to go. Their large size can easily be spotted from a distance and, with your brand colours, imagery and company logo, a large amount of information can be shared quickly and effectively. They’re an attention-grabbing medium that often proves popular on social media, as well as being a flamboyant burst of colour amongst the sea of conference visitors.
Small and mighty, business cards are a great way to help a customer to remember your business, long after the exhibition is over. All they need is a few relevant details, such as the company name, imagery and contact details, to really leave a lasting impression. Our cards can be customised with different designs, materials and finishes, to help you stand out against the competition – for example, if your business has a strong ethical stance, business cards made from recycled materials and fabrics can make an easy, impactful first impression that reinforces what you and your brand stands for.
Just like business cards, printed media is essential for any event, conference or trade show. The beauty of print is that its flexible and economical: if you can afford to be creative, you can really make an impact (think VIP invites, postcards, stickers, etc).
If your business has recently gone through a lot of changes, flyers can help to get customers up to date and show that you care about keeping them informed. If you want a cost-effective but classy item that can easily be bought in bulk, brochures are the best solution. Their glossy finish and laminated covers can really help to give a professional look to a business overview, and with our Perfect Bound brochures, that high-end magazine look is guaranteed.
Go the extra mile with promotional merchandise to give away as gifts to your stand visitors. A pen, tote bag, or badge can create a lasting impression that could lead to a potential sale down the line. Our catalogue can be found online and offers everything you could ever want when searching for giveaway products, from keychains to bicycle bells. Our products are practical, modern and guaranteed to keep your customers happy.
Using just a few of these handy tools can create a good presentation and reputation for your business. If you’re willing to put in the extra effort at events, customers will know that you’re capable of delivering an exceptional service. So, what are you waiting for? Buy your essential trade show materials from us today!
If you want to showcase your business with Futurform’s help, just give us a call on 01373 455994.